PROBLEM
People don’t struggle with knowing what to do with money—they struggle with doing it. Dashboards, charts, and generic advice don’t change behavior.
RESULT
01
Life Resilience
Prepare for what you can’t predict.
Learn how to build emotional and financial resilience—so you’re not just reacting to emergencies, you’re ready for them.
02
Income Protection Through Habits
Your habits are your safety net.
We help you design behaviour patterns that protect your income—like spending with intention and planning for downtime.
03
Mental Wealth
Money stress is real. Let’s reduce it.
Shift your mindset, reduce anxiety, and understand how your thoughts shape your finances. Mental clarity = better money choices.
04
Healthier Spending, Smarter Saving
Save without shame. Spend with awareness.
We guide you in building savings through small steps and nudges—no extreme budgeting, no guilt.
05
Bounce-Back Power
When life hits, you don’t have to fall apart.
Learn how to recover from setbacks with tools, support, and financial practices that keep you grounded.
SERVICES
Building Safety at Every Stage of Life
ABOUT
Financial security is a process, not a product.
ThriveWise helps you build it.
We’re here to change how people feel about money—so they can finally change what they do with it.
Most financial tools treat money as a math problem. We see it as a behavior problem.
We believe that lasting financial confidence comes not from spreadsheets, but from mindset shifts—built slowly, intentionally, and with support.
Our mission:
To reshape financial psychology and help people build lifelong, values-based habits—starting with safety, growing into clarity, and ending with autonomy.
Why we exist:
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Behaviour over balance sheets
Real change happens when we address fear, avoidance, and mindset—not just transactions. -
Psychology meets AI
We use the best of behavioral science and language models to meet people where they are and guide them, one human step at a time. -
Long-term over short-term
We don’t believe in hacks or hustle. We believe in compounding change that sticks. -
Financial wellness is emotional wellness
We treat money as part of life—not separate from it.
APPROACH
Finance that fits real life.
We provide smart, step-by-step guidance that adapts to your behaviour and context—not just your numbers.
What sets us apart:
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Emergency Fund First
Practical, grounded advice to build safety before anything else.
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Barter to Build Safety
We provide an online bartering platform to help you build emergency funds.
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True Cost Education
AI-powered interactions that show you what money actually means.
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Gentle Behaviour Nudges
Like a coach, not a spreadsheet.
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Real Investment Paths
Focused on accessibility, not just market portfolios.
HOW IT WORKS?
It’s not about managing money. It’s about changing your relationship with it.
1. Start With
Your Reality
No jargon. No spreadsheets. Just a conversation that meets you where you are—even if money feels messy or out of control.
2. Build Your
Foundation
—Your Way
Create an emergency fund using what you have - cash or trade. We even let you track bartered work to build real financial safety.
3. Grow With
Confidence
Once you’ve built momentum, we guide you through investing, taxes, and bigger goals—at your pace, with real-life context.
HOW WE WANT USERS TO FEEL
A glimpse of what your journey with us could look like.
"For the first time, I don’t feel overwhelmed by money."
Leah Yurfset
"It’s like having a calm, smart friend who actually knows finance.”
Roy Gold
"ThriveWise helps me make income for my emergency savings."
Nela Yliuay
FAQ
You're probably
wondering...
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What exactly does your product do?Our product is an AI-powered personal finance coach that uses advanced machine learning models to help you make smarter financial decisions. It provides personalized guidance on everything from building an emergency fund to planning for taxes and investing. The goal is to help you improve your relationship with money by making financial tasks easier, one step at a time.
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How is this different from other financial tools?Most financial tools focus on tracking or budgeting. We take a behaviour-first approach, using predictive models and AI to provide actionable insights based on your individual situation. Rather than simply offering data, we guide you through real-world financial challenges with personalized recommendations, smart nudges, and proactive advice.
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Is this product suitable for someone with no financial background?Yes, absolutely. Our goal is to make financial planning accessible for everyone, regardless of their background. The product’s step-by-step guidance is designed to simplify complex financial concepts and make them actionable, so you can easily follow along, even if you’re new to managing money.
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How does your product help with taxes and investing?Our product helps you understand the true cost of taxes and investments, guiding you to make informed decisions. We offer tools to help with tax planning, minimizing unexpected tax bills, and understanding the nuances of investments beyond traditional portfolios
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Can I integrate this product with my existing financial tools?Yes, we are working on integrations with popular financial tools, banking apps, and budgeting software to make the experience seamless and enhance your overall financial management.
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How do I edit or remove the 'Frequently Asked Questions' title?You can edit the title from the FAQ 'Settings' tab in the Editor. To remove the title from your mobile app go to the 'Site & App' tab in your Owner's app and customize.
